Buy now—anywhere.
The agentic commerce platform for instant, inspired purchases.
Merchants
All merchants integrated with firmly.
1,284
+12.5% vs last month
12
across six surfaces
| Merchant | Status |
|---|---|
Luxe Fashion luxefashion.com | Live |
Northwind Outfitters northwind.co | Live |
Peak Supply Co. peaksupply.com | Live |
Harbor & Pine harborandpine.com | Syncing |
Aurora Home aurorahome.com | Live |
Vela Athletics velaathletics.com | Onboarding |
Powering the shopping experience with
- Mastercard
- Perplexity
- BCG
- Furniture.com
- Commission Junction
- MarTech Cube
- PYMNTS.com
- 20-40%
- increase in performance lift
- 11M+
- merchants accessible via one integration
- $900B+
- in GMV across all merchants
Introducing firmly Connect
The first platform that connects merchants to any AI agent with zero engineering effort. One connection. Every agentic channel. Go live in hours, not months.
- Self-onboard through a guided flow — no dev resources needed
- One integration covers every agentic protocol — UCP, ACP, MCP, AP2, TAP, and more
- Future-proof — new protocols and channels are added automatically
Zero engineering
Connect to every AI agent
-
Create your account
Sign up with your business email
-
We connect your platform
Any commerce stack — no engineering required
-
Go live everywhere
Products shoppable across every AI agent
12
Channels
32K
Products
Live
Status
Buy wherever discovery occurs.
- Discover.
- Decide.
- Checkout.
- In one step.
firmly transforms product discovery into instant purchasing. From questions to conversions, our agentic platform embeds commerce at the point of intent, wherever customers are exploring.
We make everything shoppable
The same one-step checkout, wherever the conversation is already happening. Pick a channel to see it.
A shopper asks for a recommendation and buys the answer, without ever leaving the thread.
Which noise-cancelling headphones should I get under $400?
Based on your budget and travel use, these are the closest match.
Sony WH-1000XM5
Free returns
$349.00
Free 2-day shipping
Powered by firmly
Order complete
One connection. Every agentic channel.
Go live in hours, not months — and stay the merchant of record the whole way through.
Contact us to learn more about our "buy now, anywhere" solutions
Tell us where you sit in the funnel and we will show you what going live on firmly looks like.